Media and Digital Management av Eli M. Noam

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<p>Being a successful manager or entrepreneur requires creativity, innovation, and performance. It also requires an understanding of the principles and tools of management. Aimed at the college market, this book is a short, foundational volume on media management. It summarizes the major dimensions of a business school curriculum and applies them to the entire media, media-tech, and digital sectors. Its chapters cover¿in a jargonless, non-technical way¿the major functions of management. First, <i>creating </i>a media product: the financing of projects and the management of technology, HR, production operations, intellectual assets, and government relations. Second, <i>harvesting </i>the product created: market research, marketing, pricing, and distribution. And third, the <i>control</i> loop: media accounting and strategy planning. </p><p></p>In the process, this book becomes an indispensable resource for those aiming for a career in the media and digital field, both in startups and es