McQuail¿s Media and Mass Communication Theory av Denis MA PhD DipPSA McQuail, Mark Deuze

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<p>"What a magnificent invitation to the field of media and communication - full of lively debate and relevant examples yet carefully balanced, comprehensive in scope and thoughtfully explained.¿ <strong><em>- Professor Sonia Livingstone, London School of Economics and Political Science<br/></em></strong></p> <p>"This informative, important and readable volume should populate the shelves of all those wanting to understand more fully how the media and mass communication operate today." <strong><em>- Professor Barbie Zelizer, Annenberg School for Communication</em></strong></p><p>Now in its seventh edition, this landmark text continues to define the field of media and mass communication theory and research. It is a uniquely comprehensive and balanced guide to the world of pervasive, ubiquitous, mobile, social and always-online media that we live in today.<br/><br/> New to this edition:</p><ul><li>Explores mass communication and media theory in an age of big data, algorithmic culture, AI,