Mastering the Complex Sale av Jeff Thull

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<b>Praise for Mastering the Complex Sale</b><p>"Jeff Thull''s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives."<br/> ¿Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin</p><p>"This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ''selling process''¿it is a survival guide¿a truly outstanding approach to bringing all the pieces of the puzzle together."<br/> ¿Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.</p><p>"<i>Mastering the Complex Sale</i> brilliantly sets up value from the customer''s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment."<br/> ¿Samik Mukherjee, Vice President, Onshore Business,