Marketing the Third Reich av Nicholas O'Shaughnessy

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<P>In this fascinating volume, Nicholas O¿Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed <I>Selling Hitler </I>(2016), he uses marketing scholarship to show how propaganda and political marketing existed not merely as an instrument of government in Nazi Germany, but as the very medium of government itself.</P><I><P>Marketing the Third Reich </I>explores the insidious connection between a mass culture and a political movement, and how the cultures of consumption and politics influence and infect each other ¿ consumerised politics and politicised consumption. Ultimately its concern is with the ¿engineering of consent¿ ¿ the troubling matter of how public opinion can be manufactured, and governments elected, via sophisticated methodologies of persuasion developed in the consumer economy. Nazism functioned as a brand, packaging almost everything with p