Marketing Strategy for the Creative and Cultural Industries av Bonita (Lycoming College USA) Kolb

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<P>Developing and executing marketing strategies is a vital aspect of any business and few books currently cover this with relation to creative industries. This textbook provides students and managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries.</P><P>The author, an experienced cultural marketing educator, provides sector-contextual understanding to illuminate the field by: </P><P>¿ taking a strategic approach to developing marketing plans;</P><P>¿ bringing together strategic planning, market research, goal setting, and marketing theory and practice;</P><P>¿ explaining how content marketing on social media encourages a relationship with consumers so that they co-promote the creative product.</P><P>With a range of learning exercises and real-life examples throughout, this text shows students how to create successful marketing plans for their creative bu