Marketing Research av Dan Nunan, David Birks, Manoj Malhotra

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<p><i>For undergraduate, postgraduate and MBA students, this highly successful textbook is an essential guide to Marketing Research.</i></p><p><br><b></b> </p><p><b>Understand theory and application of marketing research in a European context</b></p><p><br><b> </b></p><p><b><i>Marketing Research: Applied Insight,</i> 6th Edition, </b>by Nunan, Birks and Malhotra is the leading marketing research text focused on the key challenges facing marketing research in a European context. This comprehensive text offers a clear explanation and discussion of concepts, and a wealth of European and international case material showing how researchers apply concepts and techniques. It also integrates with online resources for students including key discussion points. </p><p> </p><p>This book supports both qualitative and quantitative research methods through:</p><ul><li><p>Introducing the transactional stages of marketing research of problem definition, developing approach and desig