Marketing Research av Ben (University of Kent UK) Lowe, Barry (Morris Lewis Professor of Marketing/Ole Miss Business School/University of Mississippi)

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WINNER 2021 EPAA for Teaching and Learning Resource - Digital (Adaptations)The judges said "MindTap for Marketing Research Fifth Edition is a comprehensive yet accessible resource with a range of supporting examples and activities. Short knowledge checks and quizzes support diagnostic and formative learning, and the through-line of a larger project supports project-based learning and provides a strong narrative. Detailed case studies relevant to modern Australian contexts provide further opportunities for deep and active learning, and flexibility in learning and teaching approaches."Marketing Research, 5e gives you the knowledge and skills you need to successfully undertake marketing research. It combines theory with a practical, step-by-step approach. The text uses local and international examples, data sets and case studies to explain traditional marketing research methods, and also examines new theories and techniques as well as emerging industry practices.This text is essential if