Marketing Management, An Asian Perspective av Philip Kotler, Kevin Lane Keller, Swee Hoon Ang, Chin Tiong Tan, Siew-Meng Leong

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<p><em>For undergraduate and graduate courses in marketing management.</em></p><p>Stay on the cutting-edge with the gold standard text that reflects the latest in marketing theory and practice.</p><p> </p><p>The world of marketing is changing everyday¿and in order for students to have a competitive edge, they need a textbook that reflects the best of today¿s marketing theory and practices.<i> <b>Marketing Management</b></i> is the gold standard marketing text because its content and organization consistently reflect the latest changes in today¿s marketing theory and practice.</p><p>.  </p><p> </p>