Marketing ISE av Roger Kerin, Steven Hartley

749,-

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<span><span>Engagement. Leadership. Innovation. This market-leader remains the most rigorous, business-oriented title on the market! Translated into 10+ languages and supported by an extensive instructor resources package, </span><i>Kerin</i><span> 16e is up-to-date with additional emphases on social media, marketing metrics, financial aspects of marketing, and decision-making. Additionally, there is expanded coverage on social responsibility and sustainability topics such as privacy, social entrepreneurship, diversity, equity, inclusion, and environmental impact. The 16e continues its real-world focus with ¿Marketing Matters,¿ ¿Making Responsible Decisions,¿ ¿Insights about me,¿ ¿Applying Marketing Metrics,¿ ¿Integration of the Customer Journey¿ and ¿Building your Marketing Plan¿ features throughout.</span></span><span><span><br></span></span><br><span>Key marketplace changes related to the pandemic such as curbs