Marketing for Tourism and Hospitality av Alan Fyall, Patrick Legoherel, Isabelle Frochot, Youcheng Wang

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<P>The marketing landscape has changed dramatically in recent years, especially for tourism and hospitality practitioners. Marketing for these industries is now a multi-dimensional, collaborative venture driven by technological change and the growing demand for authentic co-created experiences.</P><I><P>Marketing for Tourism and Hospitality</I> provides students with a contemporary, accessible and useful resource as they prepare to encounter the complexities and challenges of tourism and hospitality marketing globally. A clear articulation of the changing landscape, a comprehensive introduction to the three underpinning themes of collaboration, technology and experiences, and a plentiful supply of international case material provide students with an enjoyable and digestible resource that is both academically rigorous and practice-oriented, helping them prepare for day-to-day problems in the dynamic world of marketing. </P><P></P><P>This contemporary, challenging and highly applied text