Marketing av Rosalind Masterson, Nichola Phillips, David Pickton

575,-

Kjøp

<p>This easy to use resource opens windows to the world of marketing through cases that are vibrant and engaged, links that allow you to explore topics in more detail and content to encourage relating theory to practice.</p><p>Recognizing the importance of ongoing technological and social developments and the increasing connectedness of consumers that has profound implications for the way marketing operates and students learn, the 5th edition demystifies key technologies and terminology, demonstrating where and how emerging digital marketing techniques and tools fit in to contemporary marketing planning and practice.   <br/><br/> The new edition has been fully updated to include:<br/><br/></p><ul><li>New case studies and examples, offering truly global perspectives.</li><li>Even more content on digital marketing integrated throughout, including key issues such as social media, mobile marketing, co-creation and cutting-edge theory.</li><li>A new and fully streamlined compa