Marketing av Paul Baines, Sara Rosengren, Paolo Antonetti
849,-
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of
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- Alle prisene nevnt ovenfor er oppgitt i Norske kroner.
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Prishistorikk for Marketing av Paul Baines, Sara Rosengren, Paolo Antonetti
Laveste pris
849,-
17 feb. 2025
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849,-
17 feb. 2025