Marketing av Michael Solomon, Greg Marshall, Elnora Stuart, Bradley Barnes, Vincent-Wayne Mitchell, Wendy Tabrizi

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<p><b><i>Marketing: Real People, Real Decisions </i></b>is the only text to introduce marketing from the perspective of <b>real people</b> who make <b>real marketing decisions</b> at leading companies everyday.</p><p> </p><p>Timely, relevant, and dynamic, this reader-friendly text shows students <b>how</b> <b>marketing concepts are implemented,</b> and what they really mean in the marketplace. With this book, the authors show <b>how marketing can come alive</b> when practiced by real people who make real choices.</p><p> </p><p>The 3<sup>rd</sup> European Edition presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics, and ethical and sustainable marketing. And with new examples and assessments, the text helps students actively learn and retain chapter content, so they know what¿s happening in the world of marketing today.</p><p> </p><p>This edition features a