Marketing 5.0 av Philip (Kellogg School of Management Northwestern University Evanston IL) Kotler, Hermawan (MarkPlus Strategy Consulting) Kartajaya,

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<p><b>Rediscover the fundamentals of marketing from the best in the business</b> </p><p>In <i>Marketing 5.0, </i>the celebrated promoter of the ¿Four P¿s of Marketing,¿ Philip Kotler, explains how marketers can use technology to address customers¿ needs and make a difference in the world. </p><p>In a new age when marketers are struggling with the digital transformation of business and the changing behavior of customers, this book provides marketers with a way to integrate technological and business model evolution with the dramatic shifts in consumer behavior that have happened in the last decade. </p><p>Following the pattern presented in his bestselling <i>Marketing X.0</i> series, Philip Kotler covers the crucial topics necessary to understand modern marketing, including: </p><p>¿ Artificial Intelligence for marketing automation </p><p>¿ Agile marketing </p><p>¿ ¿Segments of one¿ marketing </p><p>¿ Contextual technology </p><p>¿ Facial recognition and voice tech for marketing </p><p>