Managing Major Sports Events av Milena M. (University of Ottawa Canada and the Norwegian School of Sport Sciences) Parent, Aurelia Ruetsch

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<P><EM>Managing Major Sports Events: Theory and Practice</EM> is a complete introduction to the principles and practical skills that underpin the running and hosting of major sports events, from initial bid to post-event legacy and sustainability.</P><P> </P><P>Now in a fully revised and updated new edition, the book draws on the latest research from across multiple disciplines, explores real-world situations, and emphasises practical problem-solving skills.  It covers every key area in the event management process, including:</P><P> </P><P>¿            Bidding, leadership, and planning;</P><P>¿            Marketing and human resource management;</P><P>¿            Venues and ceremonies;</P><P>¿            Communications and technology (including social m