Managing Digital Transformation

649,-

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<P>This book provides practising executives and academics with the theories and best practices to plan and implement the digital transformation successfully. Key benefits: </P><P></P><UL><P><LI>an overview on how leading companies plan and implement digital transformation </LI><P></P><P><LI>interviews with chief executive officers and chief digital officers of leading companies ¿ Bulgari, Deutsche Bahn, Henkel, Lanxess, L¿Or¿, Unilever, Thales and others ¿ explore lessons learnt and roadmaps to successful implementation</LI><P></P><P><LI>research and case studies on the digitalization of small and medium-sized companies </LI><P></P><P><LI>cutting-edge academic research on business models, organizational capabilities and performance implications of the digital transformation</LI><P></P><P><LI>tools and insights into how to overcome internal resistance, build digital capabilities, align the organization, develop the ecosystem and create customer value to implement digital strategies that