Management Decision-Making, Big Data and Analytics av Simone Gressel, David Pauleen, Nazim Taskin

589,-

Kjøp

Accessible and concise, this exciting new textbook examines data analytics from a managerial and organizational perspective and looks at how they can help managers become more effective decision-makers.<br/><br/> The book successfully combines theory with practical application, featuring case studies, examples and a ¿critical incidents¿ feature that make these topics engaging and relevant for students of business and management. <br/><br/> The book features chapters on cutting-edge topics, including: <br/> ¿ Big data <br/> ¿ Analytics<br/> ¿ Managing emerging technologies and decision-making <br/> ¿ Managing the ethics, security, privacy and legal aspects of data-driven decision-making <br/><br/> The book is accompanied by an Instructor¿s Manual, PowerPoint slides and access to journal articles. <br/><br/> Suitable for management students studying business analytics and decision-making at undergraduate, postgraduate and MBA levels. <br/>