Logos that Last av Allan Peters

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<P><B>Learn how to create iconic visual branding that stands the test of time with the innovative tools and inspiration in <I>Logos That Last</I>.</B><br><br>*Winner of the 2023 American Graphic Design Award for Book Design from Graphic Design USA*<br><br>Award-winning graphic designer Allan Peters has distilled the knowledge and experience of a 20-year career into this <B>landmark guide for designers and brand strategists of any level</B>.<br> <br>Through the years, Peters has designed hundreds of logos for top brands as well as personal passion projects, and has developed a unique creative process he shares in <I>Logos that Last</I> for the very first time. Learn how to <B>build great relationships with clients</B>, while <B>cultivating consistency and productivity</B>.<br><br><I>Logos that Last</I> also includes:<br> </P><ul><li>Detailed case studies that follow designs from concept to completion</li><li>Tips for turning a good idea into a great logo</li><li>Strategies for