Logo Modernism av Jens Muller

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<p>Modernist aesthetics in architecture, art, and product design are familiar to many. In soaring glass structures or minimalist canvases, we recognize a time of vast technological advance which affirmed the power of human beings to reshape their environment and to break, radically, from the conventions or constraints of the past. Less well-known, but no less fascinating, is the <strong>distillation of modernism in graphic design</strong>.<br/><br/>This unprecedented TASCHEN publication, authored by <strong>Jens M¿ller</strong>, brings together approximately 6,000 trademarks, focused on the period 1940¿1980, to examine how <strong>modernist attitudes and imperatives gave birth to corporate identity</strong>. Ranging from media outfits to retail giants, airlines to art galleries, the sweeping survey is organized into three design-orientated chapters: <strong>Geometric, Effect, and Typographic</strong>. Each chapter is then sub-divided into form and style led sections such as alphabet,