Logo Design. Global Brands av Julius Wiedemann

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<p>Following up on the best-selling <em>Bibliotheca Universalis</em> logo manual, this second volume focuses on <strong>corporate identity</strong>. In a globalized world, more and more symbols convey values ??such as trust, quality, or reliability. This catalog comprehensively breaks down how <strong>texts, images, and ideas are condensed into distinctive brands</strong>.<br/><br/> From airlines and groceries, sportswear and computers, museums, and magazines, to car brands, music labels, pharmaceuticals, and internet portals, this band offers around 4,500 brand logos including <strong>complete background information about designers, year of origin, and country, as well as brands and companies</strong>. A great reference book for anyone interested in the ideas and concepts that branding is based on.</p>