Live Sports Media av Dennis Deninger

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<P>In <I>Live Sports Media: The What, How and Why of Sports Broadcasting</I>, Dennis Deninger provides an all-encompassing view of the sports television industry from his own perspective as an Emmy Award-winning producer at ESPN, at a time of seismic shifts in the industry. Technological advances and the proliferation of sports content across multiple media platforms have increased accessibility to sports events of all kinds across the world. Shifts in viewing habits and audience preferences are changing the dynamic of sports media and the sports industry as a whole. The result: more power for some sectors and diminished power for many others, to which professionals in the field need to rapidly adapt. </P><P>This second edition has been substantially updated to explore the impact of COVID-19 disruptions on sports and the growth of women''s sports broadcasting and evolving sports, as well as political statements made in sports: Black Lives Matter, and "taking a knee." It illustrate