Leveraging Constraints for Innovation av Sebastian Gurtner, Jelena Spanjol, Abbie (University of Chicago) Griffin

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<p><b>Provides managers with actionable insight into a select set of innovation constraints and how to best deal with them</b> </p><p>This PDMA Essentials Book, the third in this series, provides a framework of individual, organizational, and market and societal constraints that guides managers in identifying specific constraints related to their innovation activities and provides them with corresponding tools and practices to overcome and leverage those constraints. </p><p>Written by a team of international innovation experts, <i>Leveraging Constraints for Innovation: New Product Development Essentials from the PDMA</i> is presented in three parts. The first part, Individual Constraints, provides insights into how to: simultaneously solve social and commercial needs for greater creativity; apply a multi-stage approach to overcome knowledge sharing in teams; and anticipate and account for psychographic differences among customers during product launch. In the second part, Organizationa