Leap av Howard Yu

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<b>Every business faces the existential threat of competitors producing cheaper copies. Even patent filings, market dominance and financial resources can''t shield them from copycats. So what can we do--and, what can we learn from companies that have endured and even prospered for centuries despite copycat competition?</b><div><br></div><div>In a book of narrative history and practical strategy, IMD professor of management and innovation Howard Yu shows that succeeding in today''s marketplace is no longer just a matter of mastering copycat tactics, companies also need to leap across knowledge disciplines, and to reimagine how a product is made or a service is delivered. This proven tactic can protect a company from being overtaken by new (and often foreign) copycat competitors.</div><div><br></div><div>Using riveting case studies of successful leaps and tragic falls, Yu illustrates five principles to success that span a wide range of industries, countries, and eras. Learn about how P&G