Leading Tomorrow av Raj (Origin Energy Sustainable Development and Communities Brisbane Queensland Australia) Aseervatham

399,-

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Maintaining good business leadership in a world of rapidly changing expectations levied by customers, investors, society, governments and employees is a challenge. These stakeholders are increasingly making choices about if or how they support businesses ¿ through the purchase of their products and services, shareholdings and financing, regulatory approvals, and even experiences working for them ¿ based on not just what a business does, but how it does it. We are seeing shifts in stakeholder sentiments that manifest in a greater expectation that businesses work with society in addressing society¿s contemporary concerns. This greater good that businesses bring is rewarded by a greater brand awareness, connection and loyalty, which in turn provides businesses with an underlying strategic advantage over the competition with its customers, investors and other stakeholders. But this greater good cannot be faked with PR and bought media; in an increasingly connected world populated by an inc