Key Business Analytics av Bernard Marr

399,-

Kjøp

<p><i>Key Business Analytics</i> will help managers apply tools to turn data into insights that help them better understand their customers, optimize their internal processes and identify cost savings and growth opportunities. </p><p> </p><p> </p><p>It includes analysis techniques within the following categories:</p><ul><li>Financial analytics ¿ cashflow, profitability, sales forecasts </li><li>Market analytics ¿ market size, market trends, marketing channels </li><li>Customer analytics ¿ customer lifetime values, social media, customer needs </li><li>Employee analytics ¿ capacity, performance, leadership </li><li>Operational analytics ¿ supply chains, competencies, environmental impact </li><li>Bare business analytics ¿ sentiments, text, correlations</li></ul><p>Each tool will follow the bestselling Key format of being 5-6 pages long, broken into short sharp advice on the essentials:</p><ul><li>What is it? </li><li>When should I use it? </li><li>How do I use it? </li><li>Tip