Jugaad Innovation av Navi Radjou, Jaideep Prabhu, Simone Ahuja

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<p><i>"Jugaad Innovation</i> is the most comprehensive book yet to appear on the subject [of frugal innovation]."<br/><i>¿<b>The Economist</b></i></p><p><b>A frugal and flexible approach to innovation for the 21st century</b></p><p>Innovation is a key directive at companies worldwide. But in these tough times, we can''t rely on the old formula that has sustained innovation efforts for decades¿expensive R&D projects and highly-structured innovation processes. <i>Jugaad Innovation</i> argues the West must look to places like India, Brazil, and China for a new approach to frugal and flexible innovation. The authors show how in these emerging markets, <i>jugaad</i> (a Hindi word meaning an improvised solution born from ingenuity and cleverness) is leading to dramatic growth and how Western companies can adopt <i>jugaad</i> innovation to succeed in our hypercompetitive world.</p><ul><li>Outlines the six principles of <i>jugaad</i> innovation: Seek opportunity in adversity, do more with les