ISE New Products Management av C. Merle Crawford, C. Anthony Di Benedetto

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<p><b><span>Crawford''s New Product Management 12e </span></b><span>provides the management approach to teaching new products, with the perspective of marketing.</span></p><p></p><p></p><p><span>Adopters of previous editions will notice that the format is slimmed down to 18 chapters. This streamlined presentation focuses on the topics that will be of most importance and</span></p><p></p><p></p><p><span>interest to new product managers. Significant updates can be found throughout, and great pains have been taken to present the "best practices" of industry and relevancy to readers.</span></p><p><span>Past adopters of New Products Management will notice major changes in this edition.</span></p><p></p><p></p><p><span><br></span></p><p><b><span>While there are some changes in virtually every chapter, some of the most substantial</span></b></p><p></p><p></p><p><b><span>changes are as follows:</span></b></p><p><span>1.We