<p><span><br/>This easy-to-follow book will revolutionise how you approach text mining and data analysis as well as equipping you with the tools, and confidence, to navigate complex qualitative data.</span></p><p>It can be challenging to effectively combine theoretical concepts with practical, real-world applications but this accessible guide provides you with a clear step-by-step approach.</p><p>Written specifically for students and early career researchers this pragmatic manual will: </p><p>• Contextualise your learning with real-world data and engaging case studies.</p><p>• &