International Marketing, 5e av Pervez Ghauri, Philip Cateora

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In its 5th edition International Marketing guides students to understand the importance of international marketing for companies of every size and how going international can enhance value and growth. It provides a solid understanding of the key principles and practices of international marketing. The text has been thoroughly updated to reflect the most recent developments in the current business environment and encourages students to critically engage with the content within the context of modern life.<br/><br><br/><b>Key Features:</b><br/><br><br/>- A new chapter dedicated to Digital and Social Media Marketing<br/>- Fully updated pedagogy, including ¿Going International¿ vignettes and End of Chapter questions<br/>- Brand new examples and case studies from global and innovative companies including Red Bull, Gillette and Audi<br/>- Now includes Interactive activities, Testbank questions and Quizzes available on Connect¿<br/><br><br/>International Marketing is available with McGraw Hill