International Business av Oded (Ohio State University USA) Shenkar, Yadong (University of Miami USA) Luo, Tailan (University of Kansas USA) Chi

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<P>This fully revised and updated fourth edition of <I>International Business </I>offers an action- focused, practical approach to the topic, helping students understand the global business environment and its repercussions for executives. The book provides thorough coverage, delving into fundamental concepts and theory; the cultural, political, and economic environment; international business strategies; and even functional management areas.</P><P>More comprehensive than competing books, this new edition of <I>International Business </I>includes:</P><UL><LI>A new chapter on the digitalization of the global economy and its implications for firm strategy and organizations.</LI><LI>New examinations of the forces of de- globalization, implications of rising trade protectionism, challenges of geopolitical conflicts, and a friction framework for understanding the effects of cultural differences.</LI><LI>Enriched and expanded discussions about potential reconfigurations of global value chain