Intercultural Public Relations av Lan Ni, Qi (University of Oslo Norway) Wang, Bey-Ling Sha

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<P><EM>Intercultural Public Relations: Theories for Managing Relationships and Conflicts with Strategic</EM><I>Publics</I> develops a coherent framework to unify the theories of public relations and intercultural communication, and, within the framework, examines empirical studies of intercultural interactions.</P><P></P><P>This book follows an intercultural approach, which considers how individuals and entities with dissimilar cultural identities interact and negotiate to solve problems and reach mutually satisfying outcomes. This work provides a theory-driven, empirically supported framework that will inform and guide the research and practices of intercultural public relations. Furthermore, it provides numerous levels of analysis and incorporates the use and challenges of social media. </P><P></P><P>The book examines theories and issues in three integrated processes: </P><UL><UL><P><LI>Identification of publics</LI><P></P><P><LI>Relationship management </LI><P></P><P><LI>Conflict re