Integrated Advertising, Promotion, and Marketing av Anubhav (Jaipuria Institute of Management Lucknow India) Mishra, Tata Sai (Indian Insitute of Mana

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This book introduces the concepts, perspectives, and importance of Integrated Marketing Communication (IMC). It presents the history of Indian advertising, the strategic importance of IMC, a discussion on social and cultural factors that enhance the effectiveness of marketing communication.

På lager479,-