Innovation Management and New Product Development av Paul Trott

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<p><b><span><font>Explore key concepts of managing innovation and engage with latest developments in the field<span><o></o:p></span></font></span></b></p><p><b><span><o><font> </font></o:p></span></b></p><p><font><b><i><span>Innovation Management and New Product Development</span></i><span>, 7th Edition,</span></b><span> by Trott is an established textbook on innovation management, management of technology, new </span>product development and entrepreneurship. It provides an evidence-based approach to managing innovation in a wide range of contexts, including