Innovation in the Digital Economy

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<P>The rapidly changing world requires constant revisions and adaptations to existing business strategies and models. The emerging industry 5.0 reality is forcing companies to transition to a more sustainable, human-centric, and resilient industry through innovation. This book presents concrete business models and practical frameworks to assist managers in developing and implementing innovative and robust businesses, both globally and locally.</P><P>This edited collection compiles an experienced team of contributing authors with diverse academic backgrounds who cover a range of topics on different aspects of innovation, from exploring the challenges associated with industry 5.0 to incorporating artificial intelligence in modeling consumer behavior. Based on the experiences and challenges posed by recent economic developments and recovery from the COVID-19 pandemic, the book offers the reader a chance to read case studies from global companies that have successfully implemented new inno