If...Then av Taina (Assistant Professor of Communication and IT Assistant Professor of Communication and IT University of Copenhagen) Bucher

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We live in a world in which Google''s search algorithms determine how we access information, Facebook''s News Feed algorithms shape how we socialize, and Netflix collaborative filtering algorithms choose the media products we consume. As such, we live algorithmic lives. Life, however, is not blindly controlled or determined by algorithms. Nor are we simply victims of an ever-expanding artificial intelligence. Rather than looking at how technologies shape or are shapedby political institutions, this book is concerned with the ways in which informational infrastructure may be considered political in its capacity to shape social and cultural life. It looks specifically at the conditions of algorithmic life ¿ how algorithms work, both materially and discursively, tocreate the conditions for sociality and connectivity. The book argues that the most important aspect of algorithms is not what they are in terms of their specific technical details but rather how they become part of social pract