If Then av Jill Lepore

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<p><b>Radio 4''s Book of the Week</b><br><br><b>A Financial Times Book of the Year</b><br><br><b>Shortlisted for the 2020 Financial Times / McKinsey Business Book of the Year</b><br><br><b>Longlisted for the National Book Award </b><br><br><b>''The story of the original data science hucksters of the 1960s is hilarious, scathing and sobering - what you might get if you crossed Mad Men with Theranos'' David Runciman</b><br><br>The Simulmatics Corporation, founded in 1959, mined data, targeted voters, accelerated news, manipulated consumers, destabilized politics, and disordered knowledge--decades before Facebook, Google, Amazon, and Cambridge Analytica. Silicon Valley likes to imagine it has no past but the scientists of Simulmatics are the long-dead grandfathers of Mark Zuckerberg and Elon Musk. <br><br>Borrowing from psychological warfare, they used computers to predict and direct human behavior, deploying their "People Machine" from New York, Cambridge, and Saigon for clients that inc