This topical new book by Zygmunt Bauman explores the notion of identity in the modern world. <br/><p><br/></p><p>As we grapple with the insecurity and uncertainty of liquid modernity, Bauman argues that our socio-political, cultural, professional, religious and sexual identities are undergoing a process of continual transformation. Identities the world over have become more precarious than ever: we live in an era of constant change and disposability - whether it''s last season¿s outfit, or car, or even partner ¿ and our identities as a result have become transient and deeply elusive. In a world of rapid global change where national borders are increasingly eroded, our identities are in a state of continuous flux.<br/></p><p><br/></p><p>Identity - a notion that by its very nature is elusive and ambivalent ¿ has become a key concept for understanding the changing nature of social life and personal experience in our contemporary, liquid modern age. In this brief book, Zygmunt Bauman e