Humanizing B2B av Paul Cash, James Trezona

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<p>If you want to move products, you need to move people. And if you want to move people, you need to move minds.</p><p>This is what modern B2B marketing is all about.</p><p>It¿s time to wake up to the power of branding, purpose, stories, emotion, people and culture to drive growth.</p><p>There is something incredibly exciting happening in B2B land. Freed from a narrow focus on performance marketing, brands are becoming more interesting and more relevant.</p><p>This book brings together the latest thinking on humanized B2B marketing, to help leaders and their businesses grow, dominate their categories, and become meaningful in today¿s demanding world.</p><p>PAUL CASH is a creative entrepreneur and storyteller on a personal mission to humanize B2B marketing. Recognized as one of the Top 20 most influential B2B marketers, he is the founder of Rooster Punk, the go-to agency for B2B storytelling.</p><p>JAMES TREZONA is a strategist, marketeer and MD of Rooster Punk. He uses the power of st