<p>People spend a fortune on their bodies, their faces, their hair, their clothes. Cosmetics, plastic surgery, diets, gym membership - everyone''s trying to be more attractive. But there''s an easier way to become a beautiful person. It doesn''t have to be physical. No matter how you look, if you have a mind that''s fascinating, creative, exciting - if you''re a good thinker - you can be beautiful.<br><br>Being attractive doesn''t necessarily come from being intelligent or highly-educated. It isn''t about having a great personality. It''s about using your imagination and expanding your creativity. And it''s when talking with people that we make the greatest impact. A person may be physically beautiful, but when speaking to others a dull or ugly or uncreative mind will definitely turn them off.<br><br>In clear, practical language, de Bono shows how applying lateral and parallel thinking skills to your conversations can improve your mind. By learning how to listen, make a point, and mano