How to Grow Your Small Business av Donald Miller

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<p><strong>Speak to the heart of your target audience and create a movement around your mission or campaign through this comprehensive, step-by-step approach to crafting messages that resonate.</strong></p><p>Donald Miller, author of the bestselling <em>Building a StoryBrand</em>, has helped thousands of individuals, corporations, and justice-oriented organizations turn vision into action using the organized, easy to implement communication framework outlined in these pages.</p><p>Based on proven principles individuals and entire companies are using right now to bring awareness to their missions and brands, in this book Donald teaches you how to: </p><ul><li>Build a communication campaign that flows across key customer touchpoints to effectively develop, strengthen, and communicate your mission to the marketplace.</li><li>Cultivate long-lasting awareness for your mission that can lead to a socially relevant movement around your message.</li><li>Utilize the same practical, straight