How to Build Your Brand av Laurence Lubin

1449,-

Kjøp

<P>Brand Strategy is the most important marketing talent. A 2020 Gartner Survey of 400 CMO''s cited Brand Strategy as the most needed skill, more valuable than analytics, UX, digital commerce. </P><P>Previous books on the subject analyze the qualities and characteristics of well-regarded brands. What these books don''t offer are the "how to''s" of branding. This book empowers readers by teaching them the author''s unique, time-tested Success Model, and step-by-step, repeatable method for successful brand building. </P><P>After reading this insightful book, you will learn how to: </P><UL><LI>Develop "big picture" insight that inspires big brand ideas </LI><LI>Use imagery to understand the fundamental human values that give our life meaning as well as learn about the feelings that reveal our hopes and dreams. </LI><LI>Develop highly motivating brand concepts that link to our values and aspirations. </LI><LI>Create the tactical roadmap to implement the concepts. </LI></UL><P>The author cl