How to Apologise for Killing a Cat av Guy Doza

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<B>‘Most books on persuasion teach the few how to sway the many. With wit and vim, Guy has given us something else: an X-ray into the tactics of those trying to change our minds and behaviour</B><B>.’ - </B><I>Stephen Krupin, former speechwriter for Barack Obama</I><BR><BR>When Winston Churchill spoke in Parliament, he convinced an empire to go to war. When Martin Luther King spoke in Washington, he convinced millions to open their hearts to change. When Oprah Winfrey said: ‘<I>Do what you have to do until you can do what you want to do</I>,’ she also used rhetoric. As we have here, by deploying the rule of three to stress a point.<BR><BR>Rhetoric - the art of persuasive speaking and writing – often gets a bad rap. In this dazzling, fast-paced guide, speechwriter Guy Doza rescues rhetoric from the shadows and showcases its immense power to change lives, for good and bad.<BR><BR>Highlighting punchy sayings from Ancient Rome to modern marketing, he shows how