<p><b>The former CEO of General Electric, one of the most influential CEO''s, shares the ideas and values of leadership he learned through times of crises.</b><br><br><i>Jeff Immelt has always been one of my leadership role models. He leads with head and heart. This book shows how</i><br><i>leadership is a full contact sport and Jeff leaves everything on the field.</i><b> - John Donahoe, CEO, Nike</b><br><br><i>Read this book. You''ll be a better leader for it.</i><b>- David Rogier, Founder and CEO, MasterClass</b><br>__________<br><br>In September 2001, Jeff Immelt replaced the most famous CEO in history, Jack Welch, at the helm of General Electric. Less than a week into his tenure, the 9/11 terrorist attacks shook the nation, and the company, to its core. GE was connected to nearly every part of the tragedy-GE-financed planes powered by GE-manufactured engines had just destroyed real estate that was insured by GE-issued policies. Facing an unprecedented situation, Immelt knew his res