Hooked av Nir Eyal

199,-

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<p><b>THE INTERNATIONAL BESTSELLER WITH OVER 500,000 COPIES SOLD WORLDWIDE.</b><br><br><b>IN ¿HOOKED¿, NIR EYAL REVEALS HOW SUCCESSFUL COMPANIES CREATE PRODUCTS PEOPLE CAN''T PUT DOWN.</b><br><br><b>¿Hooked changed my life. It''s essential reading for anyone who wants to better understand their actions and habits.'' </b>¿ Steven Bartlett, investor, BBC Dragon and host of <i>The Diary of a CEO</i> podcast<br><br><b>*****</b><br><br><i>Why do some products capture our attention while others flop? </i><br><i>What makes us engage with certain things out of sheer habit? </i><br><i>Is there an underlying pattern to how technologies hook us?</i><br><br>Nir Eyal answers these questions (and many more) with <b>the Hook Model ¿ a four-step process</b> that, when embedded into products, subtly encourages customer behaviour. Through consecutive "hook cycles," these products bring people back again and again.<br><br>Eyal provides readers with practical insights to create user habits that stick; act