Health and Medical Public Relations av Myc Riggulsford

569,-

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<P><EM>Health and Medical Public Relations</EM> takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. </P><P>Key features include: </P><UL><P><LI>Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public </LI><LI>Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers</LI><LI>Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examp