HBR's 10 Must Reads on Design Thinking (with featured article "Design Thinking" By Tim Brown) av Harvard Business Review, Tim Brown, Cl

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<p><b>Use design thinking for competitive advantage.</b></p><p>If you read nothing else on design thinking, read these 10 articles. We''ve combed through hundreds of <b>Harvard Business Review</b> articles and selected the most important ones to help you use design thinking to produce breakthrough innovations and transform your organization.</p><p>This book will inspire you to:<ul><li>Identify customers'' "jobs to be done" and build products people love<li>Fail small, learn quickly, and win big<li>Provide the support design-thinking teams need to flourish<li>Foster a culture of experimentation<li>Sharpen your own skills as a design thinker<li>Counteract the biases that perpetuate the status quo and thwart innovation<li>Adopt best practices from design-driven powerhouses</ul></p><p>This collection of articles includes "Design Thinking," by Tim Brown; "Why Design Thinking Works," by Jeanne M. Liedtka; "The Right Way to Lead Design Thinking," by Christian Bason and Robert D. Austin; "Desi