Guerrilla Marketing to Heal the World av Jay Conrad Levinson, Shel Horowitz

199,-

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Create a Better World Through the Power of Profit!<p><p>Imagine your business making a big impact solving problems like hunger, poverty, war, violence, and catastrophic climate change while making a healthy profit. Guess what: you don¿t have to just imagine; you can make it real.<p><p>"Guerrilla Marketing to Heal the World" shows dozens of practical examples of successful companies doing well by doing good---from solopreneurs to Fortune 100 global corporations. You¿ll discover dozens of ways business can heal the world---and gain the practical marketing savvy to turn your values into business success. Learn how to:<p><p>Create projects (and products) that accomplish social change, profitability, and cost reduction all at once<p><p>Green your company in ways that save money and make money<p><p>Gain enormous positive reputation as a visionary company worth supporting<p><p>Expand successfully into totally new markets through strategic thinking, powerful partnerships, and commitment to cor