Global Marketing av Ilan Alon, Eugene Jaffe, Christiane Prange, Donata Vianelli

899,-

Kjøp

<P><EM>Global Marketing,</EM><I>3<SUP>rd</SUP> edition</I>, provides students with a truly international treatment of the key principles that every marketing manager should grasp. International markets present different challenges that require a marketer to think strategically and apply tools and techniques creatively in order to respond decisively within a fiercely competitive environment. Alon et al. provide students with everything they need to rise to the challenge:</P><P></P><UL><P><LI>Coverage of small and medium enterprises, as well as multinational corporations, where much of the growth in international trade and global marketing has occurred; </LI><P></P><P><LI>A shift toward greater consideration of services marketing as more companies move away from manufacturing; <BR></LI><LI>A shift from developed markets to emerging markets with more dynamic environments;</LI><P></P><P><LI>A focus on emerging markets to equip students with the skills necessary to take advantage of the opp