Getting Naked av Patrick M. (Lafayette California) Lencioni

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<b>Another extraordinary business fable from the <i>New York Times</i> bestselling author Patrick Lencioni</b><p>Written in the same dynamic style as his previous bestsellers including <i>The Five Dysfunctions of a Team</i>, Lencioni illustrates the principles of inspiring client loyalty through a fascinating business fable. He explains the theory of vulnerability in depth and presents concrete steps for putting it to work in any organization. The story follows a small consulting firm, Lighthouse Partners, which often beats out big-name competitors for top clients. One such competitor buys out Lighthouse and learns important lessons about what it means to provide value to its clients.</p><ul><li>Offers a key resource for gaining competitive advantage in tough times</li><li>Shows why the quality of vulnerability is so important in business</li><li>Includes ideas for inspiring customer and client loyalty</li><li>Written by the highly successful consultant and business writer Patrick Lenc