Future Directions of Strategic Communication

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<P>This book examines the state of strategic communication as a discipline and how it has emerged as a unique area of scholarship in the beginning of the 21<SUP>st</SUP> century. Strategic communication encompasses all communication that is substantial for the survival and sustained success of entities like corporations, governments, non-profits, social movements, and celebrities. A major aspect of the field is the purposeful use of communication by an organization to engage in conversations of strategic significance to its goals. The contributions in this book provide unique insights, make compelling arguments, and highlight promising areas of scholarship in strategic communication. Presented in four parts, the chapters explore the emergence of strategic communication, its conceptual foundations, its expanding body of knowledge, and the foundation for further development and new directions in the field.</P><br/><br/><P></P><br/><br/><P>Of interest to those studying communication